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The chaos machine : the inside story of how social media rewired our minds and our world
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2022
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Library Journal Review
In his first book, New York Times journalist and Pulitzer Prize finalist Fisher details how the radical free speech ethos of Silicon Valley, coupled with artificial intelligence algorithms designed to drive user engagement, combined to create a toxic stew of racist, misogynistic, and conspiracy-laden content across social media platforms, such as Facebook, Twitter, and YouTube. These companies' founders and executives, loath to do anything that may affect their bottom line, turned a blind eye to the harm. Fisher details how YouTube and Facebook recommendations pushed users toward more extreme content, which tragically fed ethnic violence in Myanmar, Sri Lanka, and India, places where users received the majority of their news from social media. Groups that originated online also played a role in the election-related U.S. Capitol riot on January 6, 2021. Fisher's insightful and sometimes frightening look into social media companies is rooted in court records and hundreds of interviews with researchers and Silicon Valley employees and executives. VERDICT A deeply researched and well-written study for anybody interested in social media or technology and their effects on society and the transmission of news.--Chad E. Statler
Publishers Weekly Review
New York Times reporter Fisher debuts with a scathing account of the manifold ills wrought by social media. He explores toxic misogyny, recounting the unsavory particulars of "GamerGate," in which a woman video game developer was subjected to "collective harassment" after false allegations that she slept with a journalist in exchange for a positive review of her game. Other examples of the dark side of social media include anti-Muslim hate speech in Myanmar proliferating on Facebook, the spread of anti-vaccine rhetoric during the pandemic, and efforts by Russia to interfere with U.S. elections. Fisher also breaks down the tactics used by social media companies to get users to spend more time online, among them notifications that are meant to set off feel-good dopamine releases in the brain, a tactic similar to the "intermittent variable reinforcement" used by casinos. There's no shortage of books lamenting the evils of social media, but what's impressive here is how Fisher brings it all together: the breadth of information, covering everything from the intricacies of engagement-boosting algorithms to theories of sentimentalism, makes this a one-stop shop. It's a well-researched, damning picture of just what happens online. Agent: Jenn Joel, ICM Partners. (Sept.)
Summary

Finalist for the Helen Bernstein Book Award for Excellence in Journalism



From a New York Times investigative reporter, this "authoritative and devastating account of the impacts of social media" ( New York Times Book Review ) tracks the high-stakes inside story of how Big Tech's breakneck race to drive engagement--and profits--at all costs fractured the world. The Chaos Machine is "an essential book for our times" (Ezra Klein).

We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone.



Traversing the planet, Fisher tracks the ubiquity of hate speech and its spillover into violence, ills that first festered in far-off locales, to their dark culmination in America during the pandemic, the 2020 election, and the Capitol Insurrection. Through it all, the social-media giants refused to intervene in any meaningful way, claiming to champion free speech when in fact what they most prized were limitless profits. The result, as Fisher shows, is a cultural shift toward a world in which people are polarized not by beliefs based on facts, but by misinformation, outrage, and fear.



His narrative is about more than the villains, however. Fisher also weaves together the stories of the heroic outsiders and Silicon Valley defectors who raised the alarm and revealed what was happening behind the closed doors of Big Tech. Both panoramic and intimate, The Chaos Machine is the definitive account of the meteoric rise and troubled legacy of the tech titans, as well as a rousing and hopeful call to arrest the havoc wreaked on our minds and our world before it's too late.

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